1 show on Spotify every month since it has been available on the service. She added that "The Joe Rogan Experience" has been the No. 1 show on the service, according to the internal document.Ī Spotify spokeswoman said that the September 2020 numbers - which reflect a time before "The Joe Rogan Experience" was marketed as an exclusive on Spotify - are not representative of the show's current audience, which has grown. Spotify users spent 14.9 million total hours listening to the show that month, which didn't become a Spotify exclusive until December 2020.ĭuring its debut month, "The Joe Rogan Experience" attracted 2.66 million global users, making it the No. "The Joe Rogan Experience" accounted for 4.5% of all podcast listening on Spotify in September 2020, the first month it was available on the service, per the newsletter. Joe Rogan might court controversy with his podcast, but data from an internal Spotify newsletter obtained last summer by Insider explains why the audio streaming giant shelled out an estimated $100 million to bring the show exclusively to its platform in 2020. 1 on Spotify every month since it joined the platform in September 2020. Spotify declined to remove Rogan's podcast after Neil Young's ultimatum over vaccine misinformation.Spotify paid an estimated $100 million to exclusively license "The Joe Rogan Experience.".Account icon An icon in the shape of a person's head and shoulders.
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